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True or false: The metrics used to assess the effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to

True or false: The metrics used to assess the effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to assess the effectiveness of a search ad campaign.
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True or false: The metrics used to assess the effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to assess the effectiveness of a search ad campaign

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