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True or false? You have been tasked with developing a social marketing plan for binge drinking in Meadville, Pennsylvania. If you were to follow the
True or false? You have been tasked with developing a social marketing plan for binge drinking in Meadville, Pennsylvania. If you were to follow the 10 Steps of the Social Marketing Planning Process, you would select your target audience and then subsequently conduct a situation analysis
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
