TrueContour: Custom & Transparent Face Masks TrueContour was founded at the beginning of 2020 by Jon Miller Schwartz and Oliver Ortlieb, the owners of Voodoo Manufacturing, a Brooklyn-based 3D printing company with a factory of over 200 3D printers and a few robotic arms. They realized that since the start of the COVID-19 pandemic, wearing a face mask has become a daily routine. Living in a world where people wear masks is more than just an annoyance. Masks inhibit our ability to connect with people. Also, because most masks are made to fit a wide variety of face shapes and sizes, they end up creating poor seals against our face and allow air to flow through the edges, lowering their performance and making our glasses foggy. Most masks are also often hot and may feel suffocating. For single use masks, they become landfill and ocean waste. That is why Jon and Oliver have come up with the TrueContour TC1 Mask. This mask is a cuttingedge, everyday face mask that is made fully-custom to your face, making it more comfortable, more effective, transparent, and better for the planet than other face masks. Each and every mask is made custom to your face. Using any iPhone X or newer (X, Xs, Xs Max, XR, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro or 12 Pro Max), you can download the TrueContour app from the App Store and take a 3D scan of your face in under a minute. Then, AI (artificial intelligence) is used to predict your ideal mask contour from your 3D face scan, which helps the company generate your unique mask shape. By being made custom to your face, the TC1 achieves a high level of comfort and protection. The custom shape allows the mask to apply even pressure along the edge that touches your skin, reducing the pressure that's required to

good seal. This makes it comfortable to wear for long periods of time. It also prevents air from escaping in or out the sides, so your breath goes through the filters - protecting you from the world and the world from you. Each MARK1120 Introductory Marketing Fall 2020 Sources: https://truecontourmasks.com/; https://www.walmart.ca/en/ip/2-Pack-Clarity-Face-Shield-Adult-Andees-Anti-Fog-Face-Masks-Reusable-Clear-Face-Mask-TransparentAll-Face-Bandanas-Breathable-Comfortable-Visible-Exp/PRD54XCWFUZCZL5; https://www.amazon.ca/Disposable-Protective-breathable-dust-proof-NonMedical/dp/B08CBKTCLP/ref=sr_1_11?dchild=1&keywords=medical+mask&qid=1607899428&sr=8-11; https://www.walmart.ca/en/ip/champs-express-mens-cotton-3-layer-mask3pc-set/6000201903448 2 mask uses two replaceable filters with a Particle Filtration Efficiency of >99.5%, providing filtration against a variety of airborne particles down to 0.1 micron. The TC1's shape is also designed to provide space around your mouth, making it more comfortable than cloth masks that push your breath back into your face or make it feel like you are suffocating. The unique design and manufacturing process allow the TC1 Mask to be made with optically transparent plastic - meaning people can see your whole face and your expressions when you wear it. The TC1 is robust and reusable. It can be easily taken apart by hand and washed with warm water and dish soap. The dual filters are meant to be replaced with use. They are inexpensive and can be reordered when you need more. The TC1 was also designed with sustainability in mind. The mask itself is meant to be reused again and again and will last for a long time. It is made of PETG plastic, which is the same material used in water bottles, and so is easily recyclable. Since the TC1 mask is made through a complex series of software and manufacturing steps, materials like the replaceable filters are made by outside vendors. Given the unprecedented times we're in, it's possible that material shortages or other factors may cause issues or delays with TrueContour's suppliers. Given that customers will be required to submit a 3D face scan through the TrueContour iPhone app before order can start being produced, TrueContour is taking preorder from interested customers right now. The company is planning to make the product available online to customers when the company commercializes it early next year. There are also plans to expand distribution to approved outlets and retailers. The initial selling price of TC1 will be $95 per mask. Competitors to TrueContour are SD's non-medical, disposable face masks ($16 for 50 masks on Amazon.ca), Champs' Express 3-layer black cotton masks (3 for $15 on Walmart.ca), and Kingfast's all clear reusable anti-fog face mask (2-pack for $30 on Walmart.ca). TrueContour is aware of the growing consumer interest in safety and current sharp increase in consumer demand for better masks due to COVID-19 and is asking for your help in crafting a winning marketing plan for them to be successful here in Vancouver. case study