Truecool Pty Ltd (Truecool) made and sold air conditioners. Truecool embarked on an advertising campaign that emphasised that its air conditioners were "proudly made in Australia". Although most of the parts of the air conditioning units themselves were made in Australia, the compressors, which were crucial components for air conditioning, were imported. A number of purchasers disagreed with Truecool's representations that the air conditioners were despite this wholly made in Australia and complained to the regulator. The regulator is arguing that there may be false or misleading representations made by Truecool that its air conditioners were wholly made in Australia.

Advise Truecool of its legal position in these circumstances. Support your answer with case law and legislation where applicable.