TRUE/FALSE

17. A person's attitude toward the Americans With Disabilities Act can be directly observed.

18. Most psychological concepts are latent constructs and generally require multiple items.

MULTIPLE CHOICE Chapter 14

19. A(n) _____ is an enduring disposition to consistently respond in a given manner to various aspects of the world.

a.	attitude
b.	concept
c.	expectation
d.	construct

20. When a respondent is given a set of 3" x 5" cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1) Recognize this slogan and can identify the brand/product and (2) Do not recognize the slogan, this is an example of a ______ task.

a.	rating
b.	ranking
c.	constant-sum
d.	sorting

21. What type of scale is the following?

Contemporary ___ ___ ___ ___ ___ ___ Traditional

a.	Likert
b.	graphic rating
c.	Thurstone
d.	semantic differential

22. What type of scale is the following when female shoppers are asked to rate Macy's department store in terms of its women's apparel items?

	Macy's
	+3
	+2
	+1
Price
	-1
	-2
	-3

a.	semantic differential
b.	Stapel
c.	paired comparison
d.	constant-sum

23. What type of scale is the following?

Please an X at the position on the horizontal line that most reflects your feelings regarding the atmosphere of this restaurant.

Modern _______________ Old-fashioned

a.	graphic rating
b.	Likert
c.	linear
d.	category

24. Which type of scale is the following?

	____ Very Satisfied
	____ Satisfied
	____ Neither satisfied nor dissatisfied
	____ Dissatisfied
	____ Very dissatisfied

a.	balanced
b.	Thurstone
c.	unbalanced
d.	semantic differential