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TRUE/FALSE QUESTIONS 105. Today, companies are doing less broadcasting and more narrowcasting. 106. Integrated marketing communications means that all communications (such as public relations, sales
TRUE/FALSE QUESTIONS
105. Today, companies are doing less broadcasting and more narrowcasting.
106. Integrated marketing communications means that all communications (such as
public relations, sales promotion, and direct marketing) have been adapted to
television.
107. One of the chief limitations of the Internet with respect to communication is
format and quality constraints.
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