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TRUE/FALSE QUESTIONS 105. Today, companies are doing less broadcasting and more narrowcasting. 106. Integrated marketing communications means that all communications (such as public relations, sales

TRUE/FALSE QUESTIONS

105. Today, companies are doing less broadcasting and more narrowcasting.

106. Integrated marketing communications means that all communications (such as

public relations, sales promotion, and direct marketing) have been adapted to

television.

107. One of the chief limitations of the Internet with respect to communication is

format and quality constraints.

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