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Trump Hotel did market research to determine the expectations of its target market. It learned travelers fine view air travel as a simple product but
Trump Hotel did market research to determine the expectations of its target market. It learned travelers fine view air travel as a simple product but as an inconsistently performed sequential process that includes making reservations, checking in, dining, getting a taxi, etc. Trump Hotel diagnosed that a problem existed with its: A) service encounter sequence B) internal performance requirement C) diagnostic capabilities D) overall service quality perception E) service dimension gap
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