Trying to come up with an idea for a Financial Viability Plan.

Based on your Burger Kings disruptive how does this make financial sense? Think about what you would tell the Financial Team at your company. This is not a finance class, but they are NOT going to approve this unless you can convey clearly / crisply why this is a financially suited idea. What could happen if this iidea is NOT launched? Do not forget you are 'disrupting' their financial world - so 'market' this well to your numbers of people! Targeting Women, Children and LGBTQ