tudent question

MCQ

Effective marketing plans do not require marketing managers to develop an effective marketing mix strategy.

True

False

Anytime or anywhere a potential customer interacts with a brand should be considered a marketing opportunity whether a sale is made or not.

True

False

Some timelines can be flexible.

True

False

One of the most important aspects of any evaluation plan is to assign personnel specific tasks and responsibilities to make sure all activities have someone to complete the activity.

True

False

Different extended marketing mixes leads to different marketing

goals.

tactics.

mixes.

logic.

During a global pandemic, a manufacturer could no longer keep up with retail sales of bath tissue and stores shelves were quickly emptied. The supply chain for industrial sales was full to overflowing and stock sat untouched while company executives developed a strategy for shifting stock in the various supply chains. What most likely caused this problem?

Failure to adjust or modify plans as needed.

Failure to make comprehensive contingency plans.

Failure to consider how product adds value to customers.

Failure to make adequate tactical plans.

Which of the following BEST describes an example of marketing plan implementation?

A marketing manager alerts her assistant that he has until the end of the quarter to assess the plan's outcomes.

A marketing manager assesses the best way to price a product for the target market.

A marketing manager performs quantitative research on a potential target market.

A marketing manager develops a linkage between promotion and communication.

Which of the following statements on timelines is incorrect?

The timeline to lower prices for non-seasonal items can be flexible.

It is ideal to address timeline deviations at the end of the year, so it can be done in a comprehensive manner

Timelines for marketing outcomes should involve short-term milestones to reach the long-term goal.

Timelines for marketing outcomes can be both specific and flexible, depending on the outcome.