Turkey's Car: TOGG

World's studies about electric cars in many countries has also continued production, while

Turkey take a step on this issue and has developed domestic automakers. Turkey's domestic

automobile electric car study conducted by Venture Group, will be produced in five different

models. The C-SUV will be offered first, followed by the C-Sedan model, then the

C- Hatchback , B-SUV and C-MPV models. We have compiled for you the highlights about

the domestic car.

What kind of automobile is a domestic car?

Since the domestic car will be electric, it will be in a highly modular chassis and a structure that

can be easily integrated with information technologies . At the same time, it will be able to meet

future needs with its strong internet connection.

Turkey is very preferred that the C-Class SUV-type chassis of the vehicle in the first place will

be in the medium of the version to be produced tOGGer of the site was announced.

Highlights of the Domestic Car

According to the information announced from TOGG , the vehicle, which has its own unique

lines , will be able to fully meet the standards of EuroNCAP , one of the world's leading

automobile safety test companies . Authorities expect the domestic car to leave

the EuroNCAP tests with 5 stars in 2022 . Apart from this, some of the prominent aspects of

the car are as follows:

Domestic car will be constantly connected to the internet

It will allow advanced autonomous driving

Up to 80% charge in less than 30 minutes

Thanks to zero emissions, it will leave a clean world for future generations

It will appeal to the global market with its advanced technological features.

Technical Specifications of the Domestic Car

Domestic car's features, according to Turkey's conditions come forward with a high range and

fast rechargeable battery. Turkey's car has 2 different engine options for the moment. The first

option is the engine that can produce 200 horsepower, and the vehicle accelerates from 0 to 100

km / h in 7.6 seconds. In the second option, there are 2 engines and with the engine that can

produce 400 horsepower, the vehicle accelerates from 0 to 100 km / h in 4.8 seconds. In short,

in both models, which are currently in fossil fuel counterparts in Turkey will be much faster

way. The maximum speed that vehicles can reach in the domestic car will be fixed to 180 km

/ h for safety reasons . In the battery of the domestic car, there are two different options, as in

motor power. In the first option, the vehicle can go 300 kilometers on a single charge. In the

second option, the range of the domestic car will be up to 500 kilometers. At the same

time, thanks to the regenerative braking technology in the vehicle, the battery will be charged

with energy recovery as the drivers brake.

Less than 30 minutes will be enough for the domestic car's battery to reach 80% charge. In other

words, the domestic car can be easily charged at ZES's electric vehicle charging stations in

many cities such as Istanbul, Ankara, Adana, Trabzon. There are more than 100 points

in ZES 's list of 2020 charging stations . In addition, this number will increase until the

vehicle's release date and users can charge their vehicles at any point they wish. Another

important feature of the domestic car is the internet connection. The vehicle, which can be

connected to the internet with 5G technology as well as the 4.5G technology that we are accustomed to from smartphones, will allow remote intervention or notifying drivers. Thus,

drivers will be able to obtain information about emergencies or software updates to be made in

situations such as disasters and important changes such as removing speed limits. In

2018, Tesla increased the range of vehicle owners living in Hurricane Michael area with an

update.

Where will the domestic cars be produced?

According to the information transfer Turkey's Initiative Group Automobiles car will be

produced in Bursa, Gemlik. The factory, which will be completed in 2021, will produce 2

SUVs, 1 MPV, 1 sedan and 1 hatchback model. The factory, which is expected to employ more

than 4 thousand people, is planned to produce more than 150 thousand vehicles per year.

When will domestic cars be produced?

According to the statements of TOGG , the domestic car will be launched in 2022. In the first

place, the C segment SUV vehicle is expected to go on sale. The remaining four models will be

available shortly.

How Much Will a Domestic Car Be?

According to TOGG's comments, the domestic car will be available at a reasonable

price. However, a clear price has not been shared for now. According to the estimates, it will

be parallel to the prices of Class C electric vehicles of other brands. In addition, it is thought to

be competitive in after sales services such as spare parts.

Questions:

1. How could political, economic, social, technological and legal factors could have an

impact on TOGG? (50 points)

2. With reference to the Porter's five forces framework, analyze how TOGG can get profit

or keep its facilities in this industry (50 points).