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TUTORIAL Jet Company has analysed its brand portfolio of 4 different brands (A to D) by using Boston Consulting Group (BCG) Matrix method. The results
TUTORIAL Jet Company has analysed its brand portfolio of 4 different brands (A to D) by using Boston Consulting Group (BCG) Matrix method. The results of the analysis are listed in the table below. Evaluate the results of each brand and suggest possible strategies for the management's decision making to improve the company's bottom line and future growth. Brands Revenues %of Market Business forecast for the Jct corporate Company growth revenues | Relative | rate (%) market share next 5 years Market growth rate is expected to increase to 12% $530,000 | 54% 3% in the next two years Market growth rate is likely I to decline by 3% within the next 3 years due to increase in oil prices. $340,000 | 35% 0.5 12% Market growth rate is forecasted to decline to 8% | in the next three years. $55,000 | 9% 1.5 13% 990 Market growth rate is forecasted to decline to 9% o in the next there years 0.2 $25,000 | 2%
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