TVS SUZUKI : THE THIRD COMING When the technology partner, Suzuki parted ways with TV'S Motors Ltd, the TVS Group had to put all its expansion plans in the back burner and overhaul its product portfolio in the two-wheelers segment. Strict emission norms, too, have made its life somewhat uneasy, forcing the company to abandon the two-stroke technology in favor of the now popular four-stroke technology in motor cycle (VICTOR, Fiero). Though TVS Motors is a late entrant in the 4-stroke motor cycle segment it has been able to recover lost ground in recent years because the group had enough R&D muscle to develop the 4-stroke technology and is purely a power-bike manufacturer. The success of TVS Victor, India's first fully indigenous four-stroke motorcycle, is a shining example of proactive planning and years of hard mental preparation to take care of any eventuality. Question: 1. What is the lesson you can get from the case above? Share your thoughts