Twitter is a social media organisation originating from the United States of America (USA). Twitter was created in March 2006 and offers a platform that allows users to share short messages with groups of people. Starting as a small company, it has grown tremendously since its creation. However, the company still faces strong competition from other organisations and numerous other challenges in an increasingly expanding sector. In April this year 2022, the Twitter board of directors agreed to a $44 billion sale of the company. However, it is uncertain if the deal will go ahead as initially agreed, neither is it clear as to what future direction the organisation might take in the future under the current or future owners.

Introduction to the Report (50 words)

Here you should explain to the reader what will be covered in the report.

Example: This report undertakes a critical analysis of M&S food/clothing business and makes recommendations aimed at improving/enhancing its green management and growth strategy.

Brief Background to Case Study Organisation (50 words)

This should be a short section on the fundamentals of the business. Do not go into too much detail here, as it is likely that information on the business's successes (and failures) can be better used in the following analysis sections.

Example: M&S was founded in xxxxx year. It is based in XXXX country and has XXXX number of employees. Its main business is XXXX and recorded xxxxx revenue in 2021 (reference). Main competitors include XXXX companies, however, it maintains a market leadership in UK market, based on a strong brand image, well established history of quality and positive reputation (Reference).

External Analysis using one external analysis tool (15%) (375 words)

Here you will give a brief explanation, using support from academic texts, as to which external analysis tool you have chosen and its suitability. You will apply that analysis tool to your organisation, and use company, market, or sector information to support your points (so each claim needs to be supported by a citation).

Internal Analysis using one internal analysis tool (15%) (375 words)

Here you will give a brief explanation, using support from academic texts, as to which internal analysis tool you have chosen and its suitability. You will apply that analysis tool to your organisation and use company information to support your points (so each claim needs to be supported by a citation).

From the Analysis, write a Summary of the organisation's key Strengths and Weaknesses, Opportunities and Threats using a SWOT (15%) (375 words)

Plan a Strategic Approach using a TOWS (15%) (375 words)

Make two Strategic Recommendations Based on your Analysis. For each, apply the SAF tool to decide which would be most appropriate for implementation (30%) (750 words)

Here we will want to see the use of strategic management vocabulary, and the use of academic texts, to explain the type of strategic recommendation you are making, and to debate its pros and cons of each strategic approach.

Conclusion (50 words)

Summarise what has been covered in the report

This should include, briefly, what was the report about, what the key important or take home points are and reflection on task and module learning gains.