Question
Two Australian soft drink companies, A and B, have recently conducted aggressive advertising campaigns in order to maintain and possibly increase their respective shares of
Two Australian soft drink companies, A and B, have recently conducted aggressive advertising campaigns in order to maintain and possibly increase their respective shares of the soft drink market. These two companies enjoy a dominant position in the market. Before the advertising campaigns began, the market share of company A was 40%, while company B had 35%. Other competitors accounted for the remaining 25%.
Required:
To determine whether these market shares changed after the advertising campaigns, a marketing analyst solicited the preferences of a random sample of 400 soft drink consumers.
a) The table below shows the data from the survey. Complete the table below.
Company
A
B
Others
Total
Observed Expected
x'
204
164
32
400
400
The p value of the test statistic is 0.0001. Write a conclusion based on the given p-value. (6
Marks)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started