Question
Two closely related positioning strategies are the country-of-origin positioning strategy and consumer culture positioning strategy . What are these strategies, and how do they differ?
Two closely related positioning strategies are the country-of-origin positioning strategy and consumer culture positioning strategy. What are these strategies, and how do they differ?
HI, i need help to look for journal articles that specifically compare Country-Of-Origin positioning and Consumer Culture positioning, please help me to look for it
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
