Two coffee bars across the street are considering whether to increase their advertising efforts to attract customers. They canIncreaseorMaintainadvertising expenditure. The pay off (net profit) matrix is presented below. Note that Coffee bar South's (North's) pay off corresponds to the right (left) element in each box.

Coffee bar South Increase Maintain Coffee Increase 12500, 7500 17500, 5000 Bar North Maintain 10000, 13000 15000, 10000