Question
Two consumers engaging in the same behaviour can be due to very different motivations. Suggest two possible motivations that drive the consumption of cosmetic products.
Two consumers engaging in the same behaviour can be due to very different motivations. Suggest two possible motivations that drive the consumption of cosmetic products. How can marketers appeal to the customers more effectively in each case?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
