Two global leaders in medical technology have formed an alliance. The goals of this new US business collaboration are to develop 'integrated diagnostic tests' to use at home incorporating state of the art controls. These devices will be able to monitor a range of ten different conditions such as diabetes, cholesterol, and blood pressure all in the one kit. Initially, the R&D (research and development) focus will be on designing tests. The level of investment required will be high so a global launch will be required. Hence this new company is keen to explore the European market for such tests and specifically the UK market. They want to find out more about who would buy and use the tests and the kind of tests that are currently available.
 

a) briefly discuss your secondary search plan, setting out a series of research objectives and identify what type of information that could be used

b) identify some of the limitations of secondary research and indicate what you could do to overcome these limitations.