Two important questions to consider when analyzing data are: "who is the end user for the analytics" and "what do they need". For example, when managing a sales team, analytics would be used to solve problems and uncover opportunities to leverage solutions. Dashboards should be used to leverage the data that customers generate. To begin building out impactful sales dashboards that organizations can use, it is necessary to focus on the audience and think about the KPIs that are relevant to this audience. Here are four great questions that should be asked:

Who is your audience?

Which sales KPIs should you focus on in the dashboard?

Is this dashboard connected to a live data source?

How do you plan to share this dashboard?

Data visualizations will help to create clear messages that can be used easily and quickly. How would you go about determining these answers?