Two marketing managers, Massud and Laura, are discussing how to segment the market for a new product. Massud says that they should divide the customer base into as many segments as possible, but Laura explains that a good market segment should be substantial. What does Laura mean by this?

Multiple Choice

People in different market segments should be as different as possible.

It should be large enough to be profitable.

The company does not have to worry about substantial competition for a long time.

People should have substantially different reactions to marketing mix variables.

The product and its offerings are substantial in nature.