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Two of Stoner's customers have the following activity levels. Customer A Customer B Ticket purchases $173,500 $173,500 Ticket cost $129,375 $135,000 Online reservations 800 0

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Two of Stoner's customers have the following activity levels. Customer A Customer B Ticket purchases $173,500 $173,500 Ticket cost $129,375 $135,000 Online reservations 800 0 Phone reservations O 900 Ticket mailings 800 150 0 450 Courier deliveries Calculate the customer net profit and customer proht margin for each customer: (Round customer profit margin to place, e.g. 15.2%.) Customer net profit Customer profit margin Customer A $ % Customer B $ %6 Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer profitability analysis that identified the following cost pools and activity drivers: Cost Pool Annual Cost $224,000 Online reservations Phone reservations Ticket mailings Annual Driver Activity 32,000 online reservations 93,000 phone reservations 1,209,000 460,000 115,000 mailings Courier deliveries 126,000 14.000 deliveries $2.019,000 tal Calculate the activity rate for each cost pool. Cost Pool Activity Rate Online reservations $ 7 per online reservation Phone reservations $ 13 per phone reservation Ticket mailings 4 per mailing Courier deliveries D per delivery

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