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Two of the biggest brands - and advertisers - in the insurance business are Geico and Allstate. They are two successful brands that use very
Two of the biggest brands - and advertisers - in the insurance business are Geico and Allstate. They are two successful brands that use very different brand personalities to convey their message:Define the brand personalities and target audiences for each brand. You should: describe/define the personality for each indicate who you think they're trying to appeal to - their target audience (hint - they're probably a little different) Which YOU think works better for this category? Whether you think either/both of those brand personality choices would work well for the perfume category? why or why not? Is there another personality type that would work better
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