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Two students, Nick and Lee, were studying for an upcoming exam in their introduction marketing course. While studying the chapter on marketing channels and wholesalers,
Two students, Nick and Lee, were studying for an upcoming exam in their introduction marketing course. While studying the chapter on marketing channels and wholesalers, Nick made the following statement: If it werent for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less! After contemplating Nicks statement, Lee said, Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products. Lees statement refers to:
Question Select one:
a
value created by channel intermediaries.
b
channel intermediary development.
c
price inflation by channel intermediaries.
d
channel intermediary promotional efforts.
e
an inaccurate statement by Lee; Nick was correct.
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