Question
two- to three-page script of an imaginary sales conversation between yourself (in the role of a salesperson) and a potential customer who is looking to
two- to three-page script of an imaginary sales conversation between yourself (in the role of a salesperson) and a potential customer who is looking to purchase an item of your choosing. Your conversation should clearly demonstrate each part of the AIDA model and include:
- the complete dialogue between you and the customer
- questions and/or objections raised by the customer and your response to these
- suggestions that are appropriate to the customer's needs
Responses indicating which statement(s) from your script best reflect your use of the AIDA model during the sales process.
- This AIDA component Attention is demonstrated by the following statement(s):
- This AIDA component Interest is demonstrated by the following statement(s):
- This AIDA component Demand is demonstrated by the following statement(s):
- This AIDA component Action is demonstrated by the following statement(s):
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
