Question
Type United Airlines Fiasco into Google and describe what results you see on the first page. Identify and explain IN YOUR THOUGHT the reputational damage
Type "United Airlines Fiasco" into Google and describe what results you see on the first page. Identify and explain IN YOUR THOUGHT the reputational damage the company faced back in April 2017. (5 marks)
Now provide a strategic response of what the company could do to improve its brand image with consumers.
Use at least 3 of the following channels: (15 marks)
- PPC
- SEO
- Social Media
- Mobile
Optimization: how would you measure and optimize to ensure you are making improvements? (5 marks)
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
