Type your Paper Title Introduction Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. Part 1: Campaign Theme Overview Introduce the concept and cite the resources DO NOT use the exact words... be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence. You are continuing to work with the same business used in the Units 1, 2 and 3 Individual Project2. The U3 IP was a creative brief which will evolve into the creative strategy. Campaign theme overview, Part 1: Campaign Theme - Advertising Appeal Introduce the concept and cite the resources DO NOT use the exact words... be sure to indent the first line of the paragraph. Advertising appeal Part 1: Campaign Theme - Advertising Execution Introduce the concept and cite the resources DO NOT use the exact words. .. be sure to indent the first line of the paragraph. Advertising execution. This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission. Part 2: Traditional Media -Choice 1 - Headline