Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Continuous innovation Dynamically continuous Innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read abou a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of Innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Samsung equips all its HD televisions with Smart TV technology. The new technology allows the time, local weather, and personal schedule to appear on screen every morning Continuous innovation Dynamically continuous Innovation Discontinuous innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read abc a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of Innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Toyota estimates that it will mass produce its first driverless automobiles in 2020 Continuous innovation Dynamically continuous Innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Comcast's Xfinity offered customers high-speed Internet with speeds up to an unprecedented 200 Mbps. Continuous innovation Dynamically continuous innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Apple introduced its next edition to the iMac family which offers a faster processor, more memory, and greater storage. Continuous Innovation Dynamically continuous Innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of Innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Intuitive Surgical offers the da Vinci Surgical System which allows physicians the ability to perform surgery on a patient oven when they are not physically in the same location. Continuous Innovation Dynamically continuous innovation Discontinuous Innovation H: Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M 3M developed a Bluetooth-enabled stethoscope that wirelessly records and stores the sounds of the heart, lung, and other body parts in digital files. Continuous innovation Dynamically continuous innovation Discontinuous innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Continuous innovation Dynamically continuous Innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read abou a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of Innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Samsung equips all its HD televisions with Smart TV technology. The new technology allows the time, local weather, and personal schedule to appear on screen every morning Continuous innovation Dynamically continuous Innovation Discontinuous innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read abc a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of Innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Toyota estimates that it will mass produce its first driverless automobiles in 2020 Continuous innovation Dynamically continuous Innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Comcast's Xfinity offered customers high-speed Internet with speeds up to an unprecedented 200 Mbps. Continuous innovation Dynamically continuous innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Apple introduced its next edition to the iMac family which offers a faster processor, more memory, and greater storage. Continuous Innovation Dynamically continuous Innovation Discontinuous Innovation Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of Innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M Intuitive Surgical offers the da Vinci Surgical System which allows physicians the ability to perform surgery on a patient oven when they are not physically in the same location. Continuous Innovation Dynamically continuous innovation Discontinuous Innovation H: Types of Innovations To remain competitive in an ever-changing marketplace, companies must introduce new products or modify their current products to keep customers satisfied and to meet competitor's actions. There are three categories of new products or innovations based on the extent to which customers are required to change their behavior to adopt the new product. The goal of this exercise is to demonstrate your understanding of the different types of innovations. In this activity, you will read about a new product introduction and then decide which type of innovation it represents. Roll your cursor over each company to read its description. Then drag and drop it into the appropriate category of innovation on the chart. Samsung Toyota Comcast Apple Intuitive Surgical 3M 3M developed a Bluetooth-enabled stethoscope that wirelessly records and stores the sounds of the heart, lung, and other body parts in digital files. Continuous innovation Dynamically continuous innovation Discontinuous innovation