Types of Trademarks Intellectual property consists of the fruits of someone's mind. The laws of intellectual property protect property that is primarily the result of mental creativity rather than physical effort. One type of intellectual property with special protection is a trademark. Review the section of your text explaining the different types of trademarks in Chapter 12. Recall that trademarks can take various forms, including service marks, product trademarks, collective marks, and certification marks. Scroll over the labels to reveal hints about each label. Then, drag each label to the appropriate place on the diagram. Some boxes might have more than one correct answer. "Asthma & Allergy Friendly" Logo on a Electrician's Van. Service Mark Product Trademark Collective Mark Certification Mark "CPA." The MTV Logo. "Just Do It." The Coca-Cola Label