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Once you've chosen and read your chosen article, please answer the following for your 250+ word written assignment:
Identify the TITLE, DATE and SOURCE (where was this published) of the article.
Summarize the content of the main points article in your own words (no more than 4 sentences
What did you find most interesting about the article? Why?
What marketing concept(s) were demonstrated in this article? Choose a specific topic (like SWOT, segmentation, targeting and positioning, sustainable competitive advantage, consumer behavior or supply chain management, rather than just "marketing") and explain how you saw this concept in the article.
How will this impact marketing and business in the next year? Why do you think this?
Develop 2 questions that you would ask (to the author of the article or the management of the company/industry discussed inthe article) to get more relevant information or to learn more. Please connect these to marketing strategies and concepts. The answer to this question is the 2 questions you develop.
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