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Once you've chosen and read your chosen article, please answer the following for your word written assignment:
Identify the TITLE, DATE and SOURCE where was this published of the article.
Summarize the content of the main points article in your own words no more than sentences
What did you find most interesting about the article? Why?
What marketing concepts were demonstrated in this article? Choose a specific topic like SWOT, segmentation, targeting and positioning, sustainable competitive advantage, consumer behavior or supply chain management, rather than just "marketing" and explain how you saw this concept in the article.
How will this impact marketing and business in the next year? Why do you think this?
Develop questions that you would ask to the author of the article or the management of the companyindustry discussed inthe article to get more relevant information or to learn more. Please connect these to marketing strategies and concepts. The answer to this question is the questions you develop.
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