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`UBER Analysis segmentation, Analysis & Target Market Recommendations 1. Categorize the environmental forces that shape global marketing efforts. 2. Evaluate the impact of external and

`UBER Analysis segmentation, Analysis & Target Market Recommendations

1. Categorize the environmental forces that shape global marketing efforts.

2. Evaluate the impact of external and internal forces on a firm's strategy.

3. Construct an environmental scan to provide information about social, economic, technological, competitive and regulatory forces.

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