Uber and Airbnb Revolutionize Business Models in the On-Demand Economy (Textbook pp. 3-4). In less than a decade, Airbnb and Uber have demonstrated creative demolition on a worldwide scale, upsetting the established taxi (transportation) and hotel (hospitality) industries and their regulators while diffusing a new trust economy, decreasing the cost of travel for millions of people, and generating nearly non-stop controversy (Coopersmith, 2017). These companies evolved impressively, not just in scaling up in size and impact, but also by rapidly experimenting with new technologies and methods (Coopersmith, 2017). According to the case study, (page 5 of the textbook), in just six years, Uber transformed the taxi industry rising from a start-up to one of the worlds most valuable private digital companies. Airbnb tackled the fiercely competitive hotel market and attracted more than 60 million customers to become the third most valuable venture-capital-backed company in the world (Turnbarn et al. 2018). Please address the following questions after reading the case study in the textbook.

In what ways are Uber and Airbnb businesses similar or different?

Which of the Value Models described in Reading 1:"Chains, shops, and networks: The role of IS in new models of value creation" best fit both organizations Business Models?

Based on your assessment of Airbnb and Ubers business models, determine possible aspects of their businesses that may be used to improve operations and gain strategic advantages.

What recommendations would you make to your business or company with respect to adopting and using this business model(s) to improve relationship with its customers?