ubuy.ae is an e-commerce marketplace. It has huge collection of data related sales, purchases and inventory. Recently it has taken up to promote online advertisement of its services in many social medias like Facebook, twitter, Instagram etc. ubuy wishes to get targeted customers to increases its sales. The manager of the ubuy company is planning to set up a data analytics team where the members are project sponsor, project manager, business intelligence Analyst, database administrator, data engineer and data scientist. The objective to hire these people to have proper Data analytics life cycles to execute. Demonstrate how the company should implement the different phases of Data Analytics Lifecycle to achieve its objective.