Question
UCLA football tickets are in high demand. To help accommodate more fans in the stadium (and earn some extra cash for athletic scholarships), the University
UCLA football tickets are in high demand. To help accommodate more fans in
the stadium (and earn some extra cash for athletic scholarships), the University is
considering a project to increase the capacity of the stadium by building a new VIP section. This
will require 3 annual investments of $6 million, the first of which will be made at the end of year 1
(i.e., exactly one year from now), and the second and third investments will be made at the end of
years 2 and 3, respectively.
The VIP new section, which will commence operations in year 5, will seat 1,500 people and have
infinite life. The stadium will host 8 games per year, and the ticket prices will increase by 3% each
year. For simplicity, assume that the stadium will always operate at full capacity, that there are no
taxes or additional maintenance expenditures, and that all cash inflows occur at the end of each year
(e.g., the first cash inflow from the new section will occur at the end of year 5). The annual discount
rate is 11%.
You are asked to compute the minimum price per ticket in the new section that you can charge
when the section opens in year 5 to satisfy the Universitys financial objective. The Universitys
objective is to ensure that the present value of all cash inflows from the project over its infinite life
exceeds the present value of all cash outflows by at least $1 million.
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