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uince Products is a small company in southern California that makes jams and preserves. Recently, a sales rep from one of the company's suppliers suggested
uince Products is a small company in southern California that makes jams and preserves. Recently, a sales rep from one of the company's suppliers suggested that Quince could increase its profitability by 45 percent if it introduced a second line of products. packaged fruit. She offered to do the analysis and show the company her assumptions. When Quince's management opened the spreadsheet sent by the sales rep, they noticed that there were several blank cells. In the meantime, the sales rep had taken a job with a competitor and told the managers at Quince that she could no longer advise them. Although they were not sure they should rely on the analysis, they asked you to see if you could reconstruct the sales rep's analysis. They had been considering this new business already and wanted to see if their analysis was close to that of an outside observer. Required: Fill in the blank cells. (Enter all amounts as positive values.) QUINCE PRODUCTS Projected Income Statement For One Month Status Quo: % Increase Alternative: Single Product (Decrease). Sales revenue Costs 20 % $ Two Products 12,000 Difference Material 1,700 25 % 2,125 425 Labor 20% Rent 0% 0 Depreciation 370 20% 444 74 Utilities 170 20% 204 34 Other 640 45% 928 288 Total costs $ 7,700 Operating profit $ 2,300 45 % $ 3,335 $ 1,035
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