UKM GSB has a potential to become a premier graduate school for business, and there is a demand for such an institution in Malaysia as well as in the ASEAN region. However, UKM GSB needs to compete with all educational institutions in ASEAN region, especially in Malaysia. UKM GSB intends to change its existing vision and mission in order to become a respected business school in Malaysia, as follows: Proposed Vision The be the premier graduate school of business in Malaysia and to be an internationally recognized institution. Proposed mission The provide thought leadership in cutting edge advanced courses required by the industry and to attract good students and major industries to collaborate in developing industry solutions. We believe that external and internal factors will be the underlying bases of UKM GSB's | strategies for achieving its vision and purpose. Therefore, for this assignment each student is required: a) To identify key internal and external factors for UKM GSB b) To construct EFE Matrix for UKMGSB c) To Construct and IFE Matrix for UKM GSB. d) Discus the findings