Un gerente se encuentra elaborando el presupuesto de Marketing para el prximo ao. Para ello, ha reunido informacin del gasto en marketing del ao pasado. El ao pasado se contrat un spot publicitario en televisin de 20 segundos de duracin que promocionaba sus productos a un costo de US$ 11,250,000 (incluyendo produccin delvcomercial y pago al canal de TV). Luego de la campaa en TV se logr captar 45,000 clientes nuevos. Tambin la empresa implement un rea de atencin al cliente y un call center para reducir los reclamos de sus clientes a un costo de US$ 13,000 logrando mantener en la empresa al 90% de los 650,000 clientes que tenia en su cartera. Con esta informacin, cul ser el presupuesto de marketing para el prximo ao?

A manager is preparing the Marketing budget for next year. To do this, it has collected Information on last year's marketing spend.Last year, a 20-second television commercial was hired that promoted its products at a cost of US $ 11,250,000 (including production of the commercial and pay to the TV channel). After the TV campaign, 45,000 new customers were captured. On the other hand, the company implemented a customer service area and a call center in order to reduce customer complaints at a cost of US $ 13,000, managing to keep 90% of the 650,000 customers in its portfolio in the company. Based on this information, what will be the marketing budget for next year?