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Una agencia ofrece exclusivamente a la venta autos con diseo Sport. El auto va dirigido a un target con un estilo de vida dinmico e
Una agencia ofrece exclusivamente a la venta autos con diseo Sport. El auto va dirigido a un target con un estilo de vida dinmico e intrpidos que gustan manejar a altas velocidades por carretera en un rango de edad de 25 a 35 aos. Qu variables o criterios de segmentacin se utilizan en este caso? psicogrfico y geogrfico psicogrfico y conductual demogrfico y conductual
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Business Analytics Data Analysis and Decision Making
Authors: S. Christian Albright, Wayne L. Winston
5th edition
