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Una estrategia de diversificaci n relacionada requiere que la mayor a de las empresas se organicen en torno a reas geogr ficas o l neas
Una estrategia de diversificacin relacionada requiere que la mayora de las empresas se organicen en torno a reas geogrficas o lneas de productos. Este tipo de crecimiento organizacional conduce a una estructura
a de matriz
b divisional
c internacional
d funcional
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Digital Business And E Commerce Management
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
7th Edition
1292193336, 978-1292193335
