Under Armour, Inc. was founded in $1996$ by Kevin Plank, a former University of Maryland football player. Under Armour manufactures athletic gear that is engineered to keep athletes cool and dry throughout the course of a game, practice, or workout.

Under Armour's vision statement is to "empower athletes everywhere."

$$Describe the differences between a customer oriented and a product$-$oriented vision statement. Which of these orientations is better for firms? Logically explain and support your response with information from the textbook and external sources $($as needed$).(3$ x $5$ points each$)$

$$In your opinion, is Under Armour's vision statement customer$-$oriented or product$-$oriented? Why? Logically explain and support your response with information from the textbook and external sources $($as needed$).(5$ points$)$