Under Armour Is At The Forefront Of Its Industry Producing Performance Apparel For Men Women, And Youth. The Company Provides Products From Everyday Wear To Just About Any Sport Activity In Virtually All Climates And Conditions. The Company Has Made Itself Known Over The Past 10 Years By Putting Quality First For Its Customers. Headquartered In Baltimore,

 

 

ces Under Armour is at the forefront of its industry producing performance apparel for men, women, and youth. The company provides products from everyday wear to just about any sport activity in virtually all climates and conditions. The company has made itself known over the past 10 years by putting quality first for its customers. Headquartered in Baltimore, Maryland, Under Armour continues to grow as a strong competitor in the industry with offices located in many areas of the world, including Denver, Colorado; Toronto, Canada; Hong Kong, China; and London, England. The goal of this activity is to review some of the steps Under Armour takes when it begins to enter a foreign market. Under Armour is reviewing its decision to enter some foreign markets. Read the actions that Under Armour is taking and match them to the four sets of crietria used to asses a country's market Infrastructure and technology 2 Government actions 3 Economic analysis using metrics. Sociocultural analysis Match each of the options above to the items below Under Armour evaluates the amount most individuals are capable of spending on Under Armour products in the new market. Under Armour adjusts its marketing campaign to stress a level of individualism that is commensurate with the value those in that marketplace place on individualism. Under Armour sets out to estimate the most efficient and economical way to move products within the new country. Under Armour conducts a review of the cost of importing products into this new market.