Under Armour's Strategy in 2019: Its Struggles to Revive North American Sales and Profitability It is September 1, 2020, and the Board of Directors of Under Armour has employed you as a consultant to assess and improve the company's overall situation during the COVID-19 Pandemic and recommend a set of specific, measurable and rapid actions for the company to take to (a) survive the global COVID-19 Pandemic and (b) quickly restore the company to financial health and outstanding performance. Please report to Under Armour's board of directors that makes a list of action recommendations that the company needs to follow into order to positively address their current situation in Fiscal 2020. Writing in April 2020, Chief Executive Officer Patrick Frisk had the following to say: Like other companies operating amid the COVID-19 Pandemic, we find ourselves working diligently to protect the interests of all stakeholders during this unprecedented time...In 2019, our revenue grew 1% to $5.3 billion. To be clear, we are not satisfied with these results. Set against the backdrop of unsatisfactory results in 2019, Under Armour found itself illprepared for the dramatic shifts in market demand for its products in 2020. Your assignment as the company's consultant is to (a) take immediate corrective actions to stabilize the company and (b) position it for a strong recovery in sales and earnings in fiscal 2021. Your report should be prepared as a three page Executive Summary of Recommendations. Your recommendations should be specific and be clearly supported by your analysis of the company's financial situation. You may supplement your summary with an appendix that contains (a) an analysis of the company's financial statements and/or pro-forma financial projections and (b) other appendices that you consider appropriate. You may also include a table of References to sources that you use in your Executive Summary. .. It is required that you cite your sources