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Under Fisher between 1993-1997,Kodak moved closer to their customers when it produced and launched adigital printstationto retailers to help service their customers.What statement below correctly
Under Fisher between 1993-1997,Kodak moved closer to their customers when it produced and launched adigital printstationto retailers to help service their customers.What statement below correctly characterizes this strategic move?
External horizontal integration.
Forward integration.
Internal vertical integration.
Upstream diversification.
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