Question
Understand how marketing managers use strategic marketing techniques and tactics ? C.1 Investigate the strategic marketing techniques that can be applied by an organization C.2
Understand how marketing managers use strategic marketing techniques and tactics ?
C.1 Investigate the strategic marketing techniques that can be applied by an organization
C.2 Investigate the application of the 7P marketing mix
C.3 Evaluate the effectiveness of strategic marketing tactics applied in different organizations
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Project Management The Managerial Process
Authors: Erik W. Larson, Clifford F. Gray
7th edition
1260547272, 1259666093, 9781260547276, 978-1259666094
