Understand the importance of strategic planning

Define strategic business Units

Identify strategic alternatives and know a basic outline for a marketing plan.

Define and develop a business mission statememt/

Describe the components of a situation analysis

Identify sources of competitive advantage

Explain the criteria for stating good marketing plan objectives

Discuss and describe target market strategies

Describe the elements of the marketing mix

Explain following up on the marketing plan

Identify several techniques that help make strategic planning effective