Understand the process that should be followed in preparing and presenting the final report.
- Explain the guidelines available for writing a report that includes graphs and tables.
- Describe how an oral presentation should be made and some of the principles involved.

Discuss the importance of follow-up with the client, and the assistance that should be given to the client in implementing and evaluating the research project.
- Explain how the report preparation and presentation process differs in international marketing research.
- Describe how social media facilitate and enhance report preparation and presentation.
- Discuss the ethical issues related to the interpretation and reporting of the research process and findings.

this is an international marketing research question