Understand the process that should be followed in preparing and presenting the final report.
- Explain the guidelines available for writing a report that includes graphs and tables.
- Describe how an oral presentation should be made and some of the principles involved.

Discuss the importance of follow-up with the client, and the assistance that should be given to the client in implementing and evaluating the research project.
- Explain how the report preparation and presentation process differs in international marketing research.
- Describe how social media facilitate and enhance report preparation and presentation.
- Discuss the ethical issues related to the interpretation and reporting of the research process and findings.

this is an international marketing research question

Answer rating: 100% (QA)

1 The results section contains all of the data collected in your study and is possibly the most important section of the report This section usually contains graphs and charts displaying your findings ... View the full answer