Understanding customer behavior with VALS (videos) https://youtu.be/VlPlOenNWa8 https://youtu.be/z32LbqKPZMo 1.) Explain what is the VALS Assessment? 2.) Select and define 2 of the 8 distinct types of the VALS Assessment. 3.) How might this assessment help a marketing manager develop target market definitions as well as strengthen product design? 4.) What could be a potential shortcoming of the VALS Assessment? 5.) If you were to retake the VALS survey ten years from now, do you feel that your results may differ? Why