Understanding Persuasion in a frocial and Mobile Age

Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division$-$walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work.

Effective businesspeople must learn to in order to improve relationships with teams and coworkers.

The most striking developments, summarized in this section, are less than three decades old.

Check all that apply

How has persuasion changed in the digital age? Check all that apply.

The volume and reach of persuasive messages have exploded

Persuasive techniques are more subtle and misleading

Persuasive messages are slow to engage audiences

Persuasion is more complex and impersonal

Persuasive messages are targeted to very specific audiences