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understanding the consumers in a target market is critical to creating an effective value proposition. As part of this week's forum assignment, Identify two companies
understanding the consumers in a target market is critical to creating an effective value proposition. As part of this week's forum assignment, Identify two companies from the list below 1. Silverbird Cinemas 2 .GIMPA Business School 3.Roverman Production Plays 4. Peace Fm 5. Lancaster hotels(Ghana) 6. Africa World Airlines Assume you are the marketing manager of any of the two selected companies, then 1. Decsribe the demorgraphic profile (Including the age, income and life cycle stage) of the largest taeget market of the two companies selected. 2. Discuss how the demographic profiles of the two companies can be compared
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