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Understanding the elements of a firm's general environment is critical because technological changes are increasingly important, while sociocultural conditions are less so . executives must
Understanding the elements of a firm's general environment is critical because
technological changes are increasingly important, while sociocultural conditions are less so executives must link changes in these elements to mission, strategy and practices.
legalpolitical conditions always drive changes in each of the other areas.
economic factors are the single most influential driver of corporate decisions.
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