Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Understanding VALS at a Department Store Match each of the options obove to the items below. Patriotic memorabilia such as flags, mugs, and commemorative plates

image text in transcribed
image text in transcribed
image text in transcribed
image text in transcribed
Understanding VALS at a Department Store Match each of the options obove to the items below. Patriotic memorabilia such as flags, mugs, and commemorative plates Patriotic memorabllia such as flags, mugs, and commemorative plates High-quality leather, executive branded briefcases Sustainable fashion worn by high-profile celebrities Sushi-making kit that includes an authentic Japanese sushi set Computer software for financial planning and home budgeting Restored classic manubl typewriter with universal nylon nibbon that would most likely purchase the product as described. Keep in mind the relationship between the category of consumer and the consumer motivation. You are a marketing assistant at a large department store. Your store manager, Gaby, wanted to make sure that the store stocked products that appealed to all possible market segments. So, Gaby decided to stock the store with products she knew would appeal to the most common consumer motivations: products that align with a consumer's ideals; products that show achievement, or products that act as a form of self-expression. The problem is. Gaby has stocked the store with so many different categories of products, she is not entirely sure how she's going to market each product to the right market segment. After all, just because two people want to buy something for the same reason, doesn't mean they want to buy the same product. As her marketing assistant, your job is to match each product to the psychographic segment for which it is intended. Use your knowledge of the VALS framework to complete this task

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Retailing Management

Authors: Michael Levy, Barton A Weitz

8th Edition

0073530026, 9780073530024

More Books

Students also viewed these General Management questions